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Adaptive Content Presentation for the Web

In this chapter we describe techniques for adaptive presentation of content on the Web. We first describe techniques to select and structure the content deemed to be most relevant for the current user in the current interaction context. We then illustrate approaches that deal with the problem of how to adaptively deliver this content.


Andrea Bunt, Giuseppe Carenini and Cristina Conati. 2007. Adaptive Content Presentation for the Web. In Brusilovsky, A. Kobsa, & W. Nejdl (Eds.), The Adaptive Web: Methods and Strategies of Web Personalization, Lecture Notes in Computer Science, Vol. 4321, 409-432, Springer-Verlag. 

Bibtext Entry

author = {Bunt, Andrea and Carenini, Giuseppe and Conati, Cristina},
chapter = {Adaptive content presentation for the web},
title = {The adaptive web},
editor = {Brusilovsky, Peter and Kobsa, Alfred and Nejdl, Wolfgang},
year = {2007},
isbn = {978-3-540-72078-2},
pages = {409--432},
numpages = {24},
url = {http://dl.acm.org/citation.cfm?id=1768197.1768212},
acmid = {1768212},
publisher = {Springer-Verlag},
address = {Berlin, Heidelberg},


Andrea Bunt

Andrea Bunt

Associate Professor

As well as: Giuseppe Carenini and Cristina Conati